K-Beauty Now is Back in Full Swing!

Hi everyone!

After a two year hiatus, we are back in full swing. We’re going back to our original intent and roots for K-Beauty Now.

We are a lifestyle brand with its roots in Asian American inspired content across seven key pillars: Beauty, Entertainment (K-Pop, K-Drama, K-Variety), Adulting, Food, Health, Travel and Work; within those pillars, we curate and sell a tightly-edited array of products that adhere to our brand values.

Any suggestions or ideas on what we should write about – please send them our way! 🙂

Out biggest ask to those who have followed K-Beauty Now in the past or this is the first time hearing about us…. please support what we love to do  We just want a platform to share our love for Korean culture and a modern lifestyle. We hope that the content we bring is relevant to you and we can have healthy discussions on how we can upgrade our lives together to be a better version of ourselves.


Our History

Launched in the fall of 2015 out of Cee Ng’s side project in Sydney, Australia – she wanted a platform with her two close friends, Jihee Park and Rebecca Choi, to organize their recommendations for new Korean beauty products and latest news from Korean celebrities, where readers can also find suggestions about where to shop, eat, and stay up-to-date with everything in Korean culture from a trusted friend—not from an anonymous, crowd-sourced recommendation engine.

Cee Ng

Texas-based and frequent flyer to Seoul, Cee’s passion and drive for Korean beauty and entrepreneurship has led her to build K-Beauty Now to open a place for k-beauty lovers alike to access.