What’s K-Beauty Now?

We are a lifestyle brand with its roots in Asian American inspired content across seven key pillars: Beauty, Entertainment, Adulting, Food, Health, Travel and Work; within those pillars, we curate and sell a tightly-edited array of products that adhere to our brand values.


Our History

Launched in the fall of 2016 out of Cee Ng’s side project in Sydney, Australia – she wanted a place with her two close friends, Jihee Park and Rebecca Choi, to organize their recommendations for new Korean beauty products and latest news from Korean celebrities, where readers can also find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine.

Cee Ng

Texas-based and frequent flyer to Seoul, Cee’s passion and drive for Korean beauty and entrepreneurship has led her to build K-Beauty Now to open a place for k-beauty lovers alike to access.