Etude House Hot Style Bubble Hair Coloring in Deep Black

We all love getting pampered at the hair salon, but sometimes you want to do something crazy fun at home, save some money and still look beautiful. So here’s a tip. You can produce the same hot trending hair effect by using the right Korean HAIR DYE!

Only the best at-home hair dyes can be found after testing many products, but I’m going to help you save time and money by giving you my true honest opinion. Here are my thoughts on Etude House’s Hot Style Bubble Hair Coloring in deep black.

Etude House - Hot Style Bubble Hair Coloring Before After


I recommend this product to anyone who’s looking for an easy, applicable hair dye to use at home. You don’t have to worry about missing a spot on your hair because it goes on like shampoo and all you need to do is rub rub rub until it is soaked in hair dye. Plus, it is lightly scented and very easy to apply at any time throughout the day.

Etude House Hot Style Bubble Hair Coloring in Deep Black
After (Deep Black)

Coverage: 9/10

In my case, I have really thick hair and lots, and I mean LOTS of hair that I normally have to use two boxes of any hair dye to cover my medium to long length hair. However, I only had to use one bottle of bubble hair dye this time and even had some left over in the tube, which was amazing! For this product, I didn’t have to worry at all about having uneven blotchy hair because it did a wonderful job of producing the deep black that I wanted. This hair dye is perfect for anyone who wants to get it done easily at home.  

Pigmentation: 9/10

I chose deep black for this hair dye only because I wanted to go back to my natural hair color. This color looks really natural and even makes my skin look brighter! It even has a black and white effect that makes me look more sophisticated. The pigmentation is really strong because like I said earlier, I usually have to use two boxes of hair dye to get full coverage. With this product, I only had to use one bottle!

Texture: 10/10

The texture of the bubble hair dye is just like any other shampoo that you use on your hair. It’s so bubbly and soft that it goes over your hair without missing a strand. There is also a pleasant flowery scent that is very mild, so it doesn’t really smell too strong like some hair dyes out there. In other words, don’t worry about smelling like chemicals after dying your hair because you’ll be left with a lightly scented flower.

Application: 9/10

The instructions are very simple. You take the pack that’s labelled “1” and squeeze that into number “2” that’s shaped like a soap bottle. Next, close the lid and shake it so that it mixes well before you start applying it to your hair. Then rub the product onto your hair, which will look like bubbles from any other shampoos you use while showering. Now, wait for about 20-30 minutes before washing it all out. Finally, wash your hair under lukewarm water and use the treatment pack that’s included.   

Packaging: 10/10

The box is nicely decorated with a face of a young lady with beautifully colored hair. On the back side, there are instructions written in both Korean and English. It’s really easy to understand how it’s supposed to be applied to your hair. Then when you open the box, there are four products: tube 1, tube 2, treatment, and a plastic bag with gloves and paper instructions.

Which hair dye do you use? Have you tried Etude House Hot Style Bubble Hair Coloring? I’d love to hear your thoughts, reviews & experiences in the comments section below!

This review is based on Jihee Park’s editor review. Her review is based on real usage & review with her skin type as listed.

Skin Type: Dry
Skin Color: Light (No.21)
Skin Undertone: Natural beige, warm undertone

Editor’s Review – Hot Style Bubble Hair Coloring
  • Pigmentation
  • Texture
  • Application
  • Packaging
  • Coverage
The Good

Easy to use

Evenly spreads


Lightly scented

The Bad

Water falls out every time you shower for about 2-3 times

Jihee Park

Jihee Park is the Lead Beauty Editor of K-Beauty Now. Based in the heart of Seoul, her professional expertise and approach in academic, social media, and lifestyle coverage provide compelling articles the community can trust. Translated from Korean to English, bringing you the latest k-beauty news straight from South Korea.