Look Forward to the First K-Beauty Expo in Thailand this September

Kintex Korea from Goyang City (CEO Im Chang Yeol) is opening their first ‘2016 K-Beauty Exposition’ in Bangkok this coming September.

For the past 3 days in the heart of Bangkok at Mode Sathorn Hotel, Kintex meets with the world’s 3rd famous exhibition promoter ‘Informa’ and Bangkok’s biggest exhibition operator ‘IMPACT’ to sign their business agreement for launching K-Beauty Expo Bangkok.  

The K-Beauty Expo Bangkok will launch at the IMPACT exhibition center in a joint premiere with Southeast Asia’s largest professional beauty exhibition called ‘Beyond Beauty Asian Bangkok’ (BBAB). Their goal is to attract international buyers and maximize participating companies’ counseling outcomes about the Korean cosmetic industry.

Previous year shows China as the largest exporter in the South Korea’s cosmetic industry with a total of $2.9 billion with 40% occupying in the country. Next comes Thailand in Southeast Asia with $93 million for exporting goods. Thailand is geopolitically recognized as Asia’s big international trade center, and it is very important to advance the Korean market here.

‘In order to support the rapidly growing demand of our cosmetic products overseas, the K-Beauty Expo Bangkok aims to find more partnership with international companies. We hope that our beauty industry will advance globally and contribute to the growing markets in Southeast Asia’, says Vice President of Marketing Kim Sang Wook.

In addition, this would be a great opportunity for Kintex to open their first direct international K-beauty exposition in Bangkok, which will be their 8th largest beauty exposition. Kintex hopes to attract a lot of overseas buyers and find more progression in the Korean cosmetic industry.

For 3 days, starting 22 September, ‘2016 K-beauty Exposition Bangkok’ estimates 100 beauty-related companies to attend, and over 10 other Asian countries like Bangkok to carry forward their business. During the exposition, Kintex  plans to have 1:1 meetings with domestic exhibitors and international buyers, and hold special conferences for Korea’s cosmetic industry.


Original Source: Reporter Choi Jong Bok from Aju News

Jihee Park

Jihee Park is the Lead Beauty Editor of K-Beauty Now. Based in the heart of Seoul, her professional expertise and approach in academic, social media, and lifestyle coverage provide compelling articles the community can trust. Translated from Korean to English, bringing you the latest k-beauty news straight from South Korea.